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A Greener Event

Offsetting Greenhouse Gas Emissions Related to Seafood Summit 2011 Travel and Participation

SeaWeb recognizes that in the course of our work, including the Seafood Summit, impacts upon our wider environment occur. We endeavor to reduce that impact wherever possible but readily acknowledge that we cannot eliminate it altogether while undertaking our necessary organizational activities. For this reason estimated carbon emissions from 2011 Seafood Summit activities are being offset through PURE - The Clean Planet Trust.

Seafood Choices will offset carbon emission from the core activities of the Seafood Summit and its’ attendees at the Westin Bayshore, Vancouver.

In addition to core Seafood Summit activities, delegates’ travel to and from the Summit constitutes a notable contributor to climate change. Seafood Choices has offered all delegates the opportunity to offset their own carbon emissions incurred through air travel. This was offered as part of the Summit registration process.


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PURE – The Clean Planet Trust

Through PURE – The Clean Planet Trust, Seafood Choices is offsetting greenhouse gas emissions from the core activities of the 2011 Seafood Summit. Seafood Choices has chosen PURE as our offset partner due to the credibility and effectiveness of both PURE as an organization and its offset projects – we believe they offer real and permanent emissions reductions.

Here are a few of PURE’s credentials that have been influential in our choosing to offset with them:

  • Emission reductions are audited and verified by the United Nations Clean Development Mechanism and/or European Union Emissions Trading scheme.
  • Emissions reduction projects meet the high quality international standards of the Kyoto Protocol, hence supports the global Kyoto process.
  • PURE offsetting meets the proposed UK Government Code of Best Practice for carbon offsetting.
  • PURE reduces carbon - plus smog and acid rain by offsetting carbon through renewable energy projects, which also reduces other pollution that would be created in conventional power generation.
  • PURE is fully transparent in terms of process and pricing; purchase of investment grade carbon credits assures quality and there is a clear audit trail.
  • PURE buys carbon credits and then cancels them from the international register –removing industrial "licenses to pollute". All carbon credits are bought from renewable energy and efficiency projects - projects that also support sustainable development in the countries in which they are located.
  • PURE’s projects (currently located in Brazil, China and India) ensure rapid offsetting – effective within 12 months.
  • PURE is a registered UK charity.

PURE’s projects:

PURE's primary focus is upon Certified Emissions Reduction (CER) credits from the UN Clean Development Mechanism. These are approved by the UN and also help developing countries 'leapfrog' to the cleanest technologies available.

Other offset schemes do not offer this same robust approach:

  • Verified Emission Reduction Credits (VERs) that invest in small-scale (often domestic) projects in developing countries do not remove industrial "licenses to pollute" and are verified by third party organizations rather than through the UNFCCC.
  • Tree planting offset schemes lack accuracy and permanence; avoided emissions are preferable to carbon sequestration.

Summary of PURE project characteristics compared to those of other carbon offset schemes.

PURE – The Clean Planet Trust

Verified Emissions Reduction Schemes

Tree Planting

Effective within 12 months

Effective within 1-10 years

Effective within 40-100 years

  • The PURE credits that you buy will reduce emissions within one year of issuance.
  • The small projects that are typical for VERs (example: supply energy efficient light bulbs and stoves) might be implemented within a year, but they will then take many more years to physically offset your carbon.
  • VER credits are not investment grade.
  • If a new tree is planted, it might take 60 to 100 years to remove your carbon.
  • If you have ‘adopted’ an existing tree, there is no additional benefit. You have simply paid for something that has already been planted.
  • Doubts about permanence – as trees eventually release carbon back into the atmosphere.

Please visit www.puretrust.org.uk if you would like to find out more about PURE and their projects.


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